About Branding

Branding - About

At Studio Two, we view branding as a comprehensive process: our aim is to help institutions and businesses establish their vision, values and identity across media and message. We believe that you need to be able to "wear it on your sleeve" - that the message should be easy to articulate, should appeal to the senses, and should be comfortable to associate with every day.

Your brand is not your logo. It is that set of images, icons, typography, colors, words and phrases that define you. An organization that is "green, crunchy, outdoors, athletic" is going to have a different identity than one that is "rich, luscious, pampered, liquid". You might be cool greys and greens, and another might by reds and chocolate browns. The industry to which you belong might be universally defined by a sans-serif typeface: do you go with the trend or buck it and stand out?

We work with you to define these elements, to bring them to the surface and then discover their true meaning for your organization. Our goal is to create a complete brand experience for your clients and customers, where the transition from web to print to word is seamless. The process of achieving this goal is interactive - we are going to work with you on this, and your participation is key. It's also a lot of fun.