Brand is Business

    Brand is Business

    I met with a potential new client recently for an extended conversation about what we (studio two) might be able to do for them but also as a follow-up to our initial meeting. What’s interesting about this business (lets call them Smith Co.) is that the question of “brand” is pervasive to the entire business.
    Let [...]

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    ROI

    ROI

    Design is often placed on second-tier status by businesses seeking to verify and justify their expenses. Historically, Return on Investment for design and marketing has been difficult to measure accurately, especially for smaller organizations like many of our clients. As designers and brand strategists, we are as guilty as anyone of not placing ROI at [...]

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    Wearing it

    Wearing it

    A conversation I’ve been having with a number of people lately has been about what we mean by “branding”. For many people, branding relates simply to the design of the logo or mark used by an organization. That would be its historical function, but the term and its use have evolved. Branding is now a [...]

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    Looking both ways

    Looking both ways

    Contemplating 2010 and reviewing 2009 is something I am sure a lot of people and businesses are doing right now. It’s traditional! But it is also a great exercise to look back at the road travelled, turns taken and then gaze at the horizon.
    For Studio Two (and Kevin Sprague) 2009 has been one of the [...]

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    The Big Idea

    The Big Idea

    Since I started Studio Two back in 1994 we’ve primarily been focused on the task of bringing effective design solutions to our client’s marketing and communications challenges. Over the years we’ve had the opportunity to work on projects with significant scope and reach, and certainly our work has had an impact on profits, jobs, and [...]

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    Big Ideas

    Brand is Business
    Brand is Business

    Feb 22, 2010 | Discuss

    I met with a potential new client recently for an extended conversation about what we (studio two) m

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    Design

    GDUSA09 Winners
    GDUSA09 Winners

    Jan 19, 2010 | Discuss

    The Studio just won 2 Graphic Design USA awards for Packaging. The winning entries were new labels f

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    Strategy

    Creativity is a Muscle
    Creativity is a Muscle

    Mar 04, 2010 | Discuss

    Rita Sue Siegel, an important thinker and writer about all things Design,  contributes a column to

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    Studio

    Outsource
    Outsource

    Mar 05, 2010 | Discuss

    We just received the first 5 advance copies of my book “Imagining Shakespeare” via UPS f

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    Work

    Shakespeare 2010
    Shakespeare 2010

    Mar 04, 2010 | Discuss

    It’s a new year at Shakespeare & Company and we’ve just sent the 2010 brochure off t

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