Obsession
This image is a chalkboard at Barrington Coffee Roasting Company that represents a tiny slice of the vast knowledge, experience and passion that our client has for their product. What a telling image! Most of us think of coffee as something to look forward to in the morning, a warm, aromatic pick-me-up. For the folks [...]
Brand is Business
I met with a potential new client recently for an extended conversation about what we (studio two) might be able to do for them but also as a follow-up to our initial meeting. What’s interesting about this business (lets call them Smith Co.) is that the question of “brand” is pervasive to the entire business. [...]
ROI
Design is often placed on second-tier status by businesses seeking to verify and justify their expenses. Historically, Return on Investment for design and marketing has been difficult to measure accurately, especially for smaller organizations like many of our clients. As designers and brand strategists, we are as guilty as anyone of not placing ROI at [...]
Wearing it
A conversation I’ve been having with a number of people lately has been about what we mean by “branding”. For many people, branding relates simply to the design of the logo or mark used by an organization. That would be its historical function, but the term and its use have evolved. Branding is now a [...]
Looking both ways
Contemplating 2010 and reviewing 2009 is something I am sure a lot of people and businesses are doing right now. It’s traditional! But it is also a great exercise to look back at the road travelled, turns taken and then gaze at the horizon. For Studio Two (and Kevin Sprague) 2009 has been one of [...]
The Big Idea
Since I started Studio Two back in 1994 we’ve primarily been focused on the task of bringing effective design solutions to our client’s marketing and communications challenges. Over the years we’ve had the opportunity to work on projects with significant scope and reach, and certainly our work has had an impact on profits, jobs, and [...]
